NCAA plays God, Says Taylor Branch

In the article by Taylor Branch, "The Shame of College Sports" gives numerous examples of unjust treatments and conditions for college athletes in higher learning sports. The article explains that the NCAA is all about gaining more profits, sometimes at the players expense. Colleges make money off of numerous chains of their sports- with tv endorsments, sports gear, and selling tickets. College athletes do not see any of this money, they can only get a simple scholarship. Players may have a full ride scholarship, but they don't even have enough money to fly home to see their families or even put gas in their car. College sports aren't about the game anymore, it's all about the cash. Everything is being endorsed- a lot of the time it's by players- players do not see any of that hard earned cash they helped the university of choice recieve. The NCAA plays God constantly, being above any team and every university. But, in this case, God with no money is just a rule book with no reenforcement. Taylor Branch argues that a simple scholarship is not enough.